Here are a couple of test ads for a online survey campaign aimed at men who have sex with men (who may not actually identify as gay). They survey is being supported by the Centers for Disease Control and is meant to be a mirror of the nationwide brick and mortar survey that AIDS action conducts at gay clubs and bars. The CDC is concerned that survey recruiting at gay clubs over emphasizes urban men who self identify as gay - and almost completely ignores those that are less connected with the gay community.
So we've created a couple of prototypes to recruit for the survey online. The ads will run primarily at Manhunt, Gay.com, and Friendster, with additional recruiting at several other lesser known sites. These are just prototypes - and I need your input.
Let me know what you think - would you click on any of these? Click the comments button below, or send me an e-mail with your thoughts. Keep returning as I'll post new prototypes an changes as we come up with them.
Also, if you have any ideas - let me know.
Prototype ! - We don't want to label you
and for different ages/ethnic groups
Prototype 2 - I Want You
I dig prototype 1. Good concept.
Posted by: M | March 12, 2005 at 01:34 AM