Matthew Amsden

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'We'll Be Fine Come Spring'

My mother named me after a character in her very favorite novel, Come Spring, by Ben Ames if I remember correctly. The story about three generations of colonists who settle in what is now Maine just prior to the Revolution, is long out of print. Yet, each female member of my family cherishes one of the few remaining copies.

The book is long. Close to 700 pages - at it ain't a page turner or supermarket romance.

While I have not read the entire book, each time the weather turns at this point of the year, I am reminded of it - particularly the dialog on the very last page:

"We'll be fine come spring."

While I did not experience famine as early colonists in Maine did during the last winter chronicled in this book, the past couple of New England winters have been difficult. It is easy to become a hermit, maybe even get a little depressed. For me, the winter of 2003/2004 will be marked by boredom brought by my unwillingness to try anything really different. I'll remember it as a time when everything was good, but artificially unable to take a risk, wasn't great.

Spring in New England is a misnomer. However, by the end of March, regardless of how trying the past couple of months have been, the sky remains fully bright long after I've left the office - even thought the weather may remind that winter is still a possibility. The world begins to change, reminding that you can change too.

After a long borning winter, everything will be fine come spring.

April 17, 2004 in Claims in Writing, We're Living It | Permalink | Comments (1) | TrackBack (0)

A hide-out is real estate for mental health

"Our lives are made up of habitual patterns that are convenient for marriage and making a living, but are less suited to keeping our sanity. Hideouts, and the plural is important here, are places where you can shed the usual accoutrements of your attitudes and personality, where you can rid yourself of the banality of your day-to-day perceptions."Jim Harrison in this months issue of Men's Journal. His new novel, True North comes out later this month.

Absolutely the truth. A man needs his cabin in the woods. As much as a city dweller I amm, there's nothing like really getting away from it all, entirely in the middle of nowhere, alone to explore the scenery and ponder the deeper thoughts of life. Montana, Maine, Ireland, South Pacific, Australian outback, a Greek Isle, a kenyan coffee ranch ...


April 06, 2004 in Claims in Writing | Permalink | Comments (0) | TrackBack (0)

Twelve Months for $4

My mother sometimes worried as I was growing up that I didn't read books, I read magazines. Didn't matter what the magazine was - Business Week, Men's Health, Architectural Digest, Cooking Light ... as my life and hobbies have changed over time, my subscriptions have easily followed.

I still love magazines. They are perfect reading material for a subway commute. Quick, engaging, and disposable, well recyclable.

Magazines, regardless of their subject are about an image, a lifestyle, an aesthetic like few other mass medium are. Magazines like Details, Gourmet, and Architectural Digest, can at times approach fine literature or art while remaining a piece of popular culture - and even be useful.

Magazines provide the latest, the current by definition. I can't even guess how many news items in magazines have affected my decisions - how many stocks have I bought on a tip from Smart Money or Worth?

They can take you to different worlds with both words and photos like few other mediums can. With television, I just don't daydream like I do with a magazine. Who hasn't dreamed of a Conde Nast vacation or an Outdoor adventure..

They provide useful information that can be used on a day to day basis. How many new exercises from Men's Fitness have saved me from complete boredom in the gym? How many recipes in Cooking Light have introduced me to entirely new ingredients at the grocery store?

I don't know a lot about the industry, but I understand the sector is not doing all that well these days. Ad revenue is down considerably since 2000. To boost ad revenue, magazines need subscribers.

I found a website today, Magazine Price Search. It lists unbelievably low prices for some really great magazines - $2.99 for a year of Details. $5.06 for Gourmet ... At these prices I'll be boosting a lot of publishers subscription numbers.

April 01, 2004 in Claims in Writing | Permalink | Comments (0) | TrackBack (0)